“The customer rarely buys what the company thinks it’s selling them. Companies need to understand the job that customers are trying to get done, and then help them do it.”

Clayton M. Christensen

Services

  • In-Depth Interviews

    Focus Groups

    Co-Development Sessions

    Ethnography

    Cultural Immersion

    Online Communities

  • Marketing Activation

    Brand Positioning

    Go-to-Market

    Customer Journey Optimisation

    Product/ Services Portfolio Innovation

  • Digital Experience Creation

    Digital Tool Creation

Experience

I have worked with some of the world’s most renowned brands - directly, in partnership with consultancies and in previous consulting roles

A glimpse of recent work

  • Product Feature Innovation

    From a global cosmetics conglomerate to an IT equipment manufacturer, we deep-dived into end-users’ product purchase and usage journeys. Through in-depth interviews and ethnographic studies we uncovered their needs and pain points and identified what and how product features need to change to eliminate pain points and better meet customers’ needs.

  • Brand Positioning

    We tested and evaluated different brand territories and platforms for a global automotive brands across key brand touchpoints, both with industry experts and the customer target group. As a result we identified optimal executional brand positioning directions to gain competitive advantage.

  • Digital Tool & Experience Optimisation

    We examined how business and IT decision-makers in smaller businesses select IT equipment for internal teams and how the client, a multinational IT company, can improve the product and services search and selection experience online. The aim was to facilitate more straightforward decision-making and purchase processes and to enable a more direct relationship with the OEM during that process.