I combine commercial research and strategy approaches with design methods and innovation frameworks. As a result clients can achieve growth, enhance competitiveness and navigate change with purpose.

Over the years I have curated a versatile toolkit. This includes crafting detailed research designs, constructing creative and digital tools in co-creation with customers and analysing large amounts of qualitative data.

I enjoy diving into the details of complex business challenges and breaking them down into smaller parts by engaging with a diverse range of stakeholders at eye-level. I believe this is how we can uncover more human paths for innovation.